Viewership back to normal after post-DTV decline
A drop in overall TV station viewership following the two weeks after the June 12 digital transition has proven to be “largely temporary” according to a Nielsen blog post by Sara Erichson.
Erichson also noted that viewers were using converter boxes to ready for digital signals in greater numbers over pay-TV subscriptions in the months leading up to the digital transition.
Among those TV sets that became digitally ready in the few months just prior to June 12th, 77% were connected to a digital converter box, 19% to cable and 4% to DBS. This contrasts greatly to trends seen in the very early months, when the majority of the transitioning homes acquired cable or satellite in order to receive over-the-air television.
Completely unready homes for digital signals is now stands at 1.3% of television households.
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