Viewership back to normal after post-DTV decline


A drop in overall TV station viewership following the two weeks after the June 12 digital transition has proven to be “largely temporary” according to a Nielsen blog post by Sara Erichson.

Erichson also noted that viewers were using converter boxes to ready for digital signals in greater numbers over pay-TV subscriptions in the months leading up to the digital transition.

Among those TV sets that became digitally ready in the few months just prior to June 12th, 77% were connected to a digital converter box, 19% to cable and 4% to DBS. This contrasts greatly to trends seen in the very early months, when the majority of the transitioning homes acquired cable or satellite in order to receive over-the-air television.

Completely unready homes for digital signals is now stands at 1.3% of television households.

Other DTV news from the net:

Government Exceeds Original Converter Box Coupon Funding Limit – 2009-07-24 15:00:45 EDT | Multichannel News

KSMU – Last Day to Apply for DTV Converter Box Coupons July 31

Last Day to Apply for DTV Converter Box Coupons July 31 – KSMU Ozarks Public Radio

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