American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon

American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon

The untold tale of the world's most popular bourbon and the relatives that made it #1

American nonetheless Life tells the intertwined precise tales of America's favourite whiskey and the family members dynasty that produces it to this very day. Jim Beam is the world's top-selling bourbon whiskey, with revenues of over 5 million situations consistent with 12 months. now not an afternoon has handed within the 207 years of Jim Beam's lifestyles whilst a Beam friend has no longer been grasp distiller. devoted to caliber, and devoted to the kinfolk legacy, the Beams have shepherded their really American spirit to the head in their undefined. And they have performed it in an beset through demanding situations, from executive rules and prohibition, to altering customer tastes, to fierce new worldwide festival. through making a model of extraordinary caliber and consistency, and by means of tying the luck in their product with the great identify of the relations, the Beams have demonstrated a long-lasting legacy as probably one of many maximum kin enterprise dynasties in American background. not only an easy historical past of "America's local spirit" (so named through an act of Congress in 1964) or an easy relatives background, American nonetheless lifestyles is a narrative of commercial luck in line with caliber and a spotlight to aspect, consistent innovation, innovative branding and ads, and variation to the enterprise environment.

F. Paul Pacult (Walkill, new york) is famous across the world as his generation's so much comprehensive and revered authority on beverage alcohol. He has written for plenty of magazines, together with Playboy, Wine and Spirits, gourmet, Whisky, Drink, Men's magazine, Cheers, nation resorts, trip and relaxation, Bon Appetit, Decanter, and Food and Wine. between his many accomplishments, he has hosted and coproduced syndicated talk-radio courses and served because the basic professional on whiskey, beer, and wine for the background Channel documentary America beverages: background in a Glass.

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