Jill Walker Rettberg

completely revised and up-to-date, this re-creation of Blogging presents an obtainable research of a now daily phenomenon and locations it in a old, theoretical and modern context. the second one variation takes into consideration the newest study and advancements and offers present analyses of latest instruments for microblogging and visible blogging.

Jill Walker Rettberg discusses the methods blogs are built-in into today’s mainstream social media ecology, the place reviews and hyperlinks from Twitter and fb will be extra vital than the community among blogs that was once major 5 years in the past, and questions the shift in the direction of elevated commercialization and company keep an eye on of blogs. the hot version additionally analyses how clever telephones with cameras and social media have led a shift in the direction of extra visible emphasis in blogs, with pictures and photos more and more foregrounded.

Authored by means of a scholar-blogger, this attractive ebook is choked with examples that exhibit how running a blog and comparable genres are altering media and communique. It provides definitions and explains how blogs paintings, indicates how blogs relate to the historic improvement of publishing and communique and appears on the methods blogs constitution social networks.

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