ESPN: The Making of a Sports Media Empire

ESPN: The Making of a Sports Media Empire

Travis Vogan


Once a shoestring operation equipped on plywood units and Australian ideas soccer, ESPN has advanced right into a media colossus. A genius for cross-promotion and its near-mystical rapport with its audience empower the community to set agendas and create superstars, to curate activities heritage at the same time it mainstreams the most recent cultural developments. Travis Vogan groups archival learn and interviews with an all-star solid to pen the definitive account of ways ESPN grew to become X's and O's into billions of $$$. Vogan's institutional and cultural historical past makes a speciality of the community in view that 1998, the yr it introduced a high-motor attempt to craft its model and develop audiences throughout media structures. As he exhibits, cutting edge houses like SportsCentury, ESPN The journal , and 30 for 30 outfitted the network's cultural caché. This credibility, in flip, propelled ESPN's transformation into an entity that lapped its run-of-the-mill rivals and helped satisfy its self-proclaimed prestige because the "Worldwide chief in Sports." bold and lengthy past due, ESPN: The Making of a activities Media Empire deals an within examine how the community replaced an and reshaped the very approach we are living as activities fans.

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