Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation

Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation

Nathan R. Furr


Nail It Then Scale it's the first lean startup publication to assist marketers throughout the technique of launching a high-growth corporation. The e-book comprises not only high-level rules, yet a distilled, step-by-step consultant of key activities profitable marketers take to minimize threat and bring up luck. NISI solutions key questions together with: Why do so much new companies fail? What first steps do profitable serial marketers take? What are the commonest failure traps and the way am i able to keep away from them? in response to years of study and commentary, Furr and Ahlstrom finish that startups usually fail by means of doing the “right things,” yet doing them out of order. In different phrases, human nature mixed with entrepreneurial force places the entrepreneur on autopilot to develop into a part of the 70% to ninety% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It procedure relies on development acceptance of the undying rules and key practices utilized by profitable marketers to continually innovate. those strategies and rules have now been distilled right into a guide to lead marketers step-by-step to victory. cease following traditional knowledge and sign up for the few marketers that continually take their leading edge rules all of the method to a winning product and corporate release.

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