Reification: or the Anxiety of Late Capitalism

Reification: or the Anxiety of Late Capitalism

Timothy Bewes

Of all of the recommendations that have emerged to explain the consequences of capitalism at the human global, none is extra photograph or simply grasped than “reification”—the procedure wherein women and men are become gadgets, issues. bobbing up out of Marx’s account of commodity fetishism, the idea that of reification deals an unrivalled instrument with which to provide an explanation for the true results of the ability of capital on recognition itself.

Symptoms of reification are proliferating round us—from the branding of products and prone to racial and sexual stereotypes, all kinds of spiritual religion, the expansion of nationalism, and up to date recommendations like “spin” and “globalization.” At this type of time, the time period should take pleasure in better severe forex than ever. contemporary thinkers, even though, have expressed deep reservations concerning the suggestion, and the time period has turn into marginalized within the humanities and social societies.

Eschewing this pattern, Timothy Bewes opens up a brand new formula of the concept that, claiming that, within the hugely reflective age of “late capitalism,” reification is healthier understood as a kind of social and cultural anxiety: extra, that such an figuring out returns the concept that to its origins within the paintings of Georg Lukács. Drawing upon writers together with Kierkegaard, Herman Melville, Proust and Flannery O’Connor, he outlines a thought of reification which supplies to unite politics with fact, artwork with event, and philosophy with actual lifestyles.

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