Veni, Vidi, Video: The Hollywood Empire and the VCR (Texas Film and Media Studies Series)

Veni, Vidi, Video: The Hollywood Empire and the VCR (Texas Film and Media Studies Series)

Frederick Wasser


A humorous factor occurred so one can the films. rather than heading downtown to a first-run motion picture palace, or perhaps to a suburban multiplex with the most recent high-tech projection functions, many people's first cease is now the local video shop. certainly, video leases and revenues at the present time generate extra source of revenue than both theatrical releases or tv reruns of movies.

This pathfinding ebook chronicles the increase of domestic video as a mass medium and the sweeping adjustments it has triggered through the movie because the mid-1970s. Frederick Wasser discusses Hollywood's preliminary hostility to domestic video, which studio heads feared may bring about piracy and declining sales, and indicates how, mockingly, video revitalized the movie with large infusions of money that financed blockbuster video clips and big advertising campaigns to advertise them. He additionally tracks the fallout from the video revolution in every little thing from adjustments in movie creation values to deal with the small display to the increase of media conglomerates and the lack of the variety as soon as supplied through smaller studios and autonomous distributors.

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