Cartier TV Commercial “L’Odyssee de Cartier,” Sets a New Standard

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 Luxury jeweler Cartier debuted their 3 minute, 30 second “L’Odyssee de Cartier” watch commercial to prime time viewers on March 4th, across several shows.

Directed by French film maker Bruno Aveillan, the commercial takes viewers on a fantasy ride around the world, which is loosely based on Cartier’s 165-year history.

The star of the commercial, a leopard printed panther comes alive in a Cartier storefront in St. Petersburg Russia, travels to China, meets with a golden dragon (anyone think the dragon kind of looks like a Sentinel from Matrix Revolutions??), travels to india on the back of a jewel encrusted Indian palace housed on top of a giant elephant, and then leaps on top of the wings of and old Wright Brothers looking airplane. I did say, “loosely” based on Cartier’s history. Anyway, the commercial feature’s Cartier’s Santos watch worn by supermodel Shalom Harlow.

The Cartier commercial is a brilliant short film with spectacular special effects and a captivating audio score composed by Pierre Adenot.

If you haven’t had a chance to see it, Cartier posted the full version of the commercial on YouTube:

Just in case you were wondering how much Cartier spent on running the ads during prime time on March 4th, Adage.com’s Brian Steinberg did some math,

The total cost of the ad time? A 30-second spot on “Good Wife” this year costs an average of $137,457, according to Ad Age’s annual survey of prime-time TV prices, while a 30-second spot on “Celebrity Apprentice” costs an average of $145,500 and a 30-second spot on “Desperate Housewives” costs an average of $149,556. Do the math and it looks as if Cartier spent around $3.03 million for the night.

Thanks to Aaron62 for posting additional details about the L’Odyssee de Cartier tv commercial here.

3 Comments
  1. Aaron62 says

    Thanks for the props. 😉 To get the full effect of the ad, you have to watch it in HD.

  2. dkreichen1968 says

    Now, what precentage of the people who saw the ad can afford to even think of buying something at Cartier? In my opinion diamond jewelry can be described simply as useless junk with no real value. You can’t eat it, drink it, live in it, drive it, or use it to communicate with friends, and it has very limited entertainment value. A woman who is impressed by it may be fun for one night, but will eat you alive in the long term.

    1. Diamond Queen says

      Now, what precentage of the people who saw the ad can afford to even think of buying something at Cartier? In my opinion diamond jewelry can be described simply as useless junk with no real value. You can’t eat it, drink it, live in it, drive it, or use it to communicate with friends, and it has very limited entertainment value. A woman who is impressed by it may be fun for one night, but will eat you alive in the long term.

      Ummm…you are right on all, but one, count. Diamond jewelry DOES communicate with friends. Albeit, perhaps not verbally.

      BTW, am female, married for 36 years, didn’t eat my husband alive in the long term, and he enjoys buying jewelry and I enjoy receiving it. Hmmm…worked pretty well.

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