In Multi-channel Funnel Reports, How Are Default Conversions Credited?
Multi-channel Funnel Reports in Google Analytics provide valuable insights into the various touchpoints that lead to conversions on your website. By analyzing the customer journey across different channels, you can better understand the effectiveness of your marketing efforts. However, one important aspect to consider is how default conversions are credited in these reports. Let’s dive into this topic further and explore five interesting facts about default conversions in multi-channel funnel reports.
1. What are default conversions?
Default conversions are the conversions that occur when a user visits your website through a non-paid channel, such as organic search or direct traffic, and then converts within a set attribution window. These conversions are attributed to the last non-direct channel that the user interacted with before converting. For example, if a user initially discovers your website through an organic search, returns later through a direct visit, and converts, the default conversion will be attributed to the organic search channel.
2. How are default conversions credited?
In multi-channel funnel reports, default conversions are credited to the last non-direct channel that the user interacted with before converting. If the user had multiple interactions with different channels, the last interaction will receive the credit for the conversion. This method allows you to understand the impact of different channels in driving conversions.
3. Why are default conversions important?
Default conversions provide insights into the channels that contribute to conversions, especially when users initially discover your website through non-paid channels. By understanding the role of channels like organic search or direct traffic in driving conversions, you can optimize your marketing strategies and allocate resources accordingly.
4. How can I view default conversions in multi-channel funnel reports?
To view default conversions, navigate to the Multi-channel Funnels section in Google Analytics. From there, select the Conversion tab and choose the default channel grouping. You can then explore the different default conversion paths and gain insights into the channels that play a significant role in driving conversions.
5. Can default conversions be customized?
Yes, default conversions can be customized based on your specific needs and goals. By setting up custom channel groupings, you can define your own rules for how conversions are credited. This allows you to align the default conversions with your unique business requirements and gain more accurate insights into the effectiveness of your marketing channels.
Now, let’s address some common questions related to default conversions in multi-channel funnel reports:
Q1. Do default conversions only apply to non-paid channels?
A1. Yes, default conversions are specifically attributed to non-paid channels like organic search, direct traffic, or referral traffic.
Q2. How long is the attribution window for default conversions?
A2. The default attribution window is 30 days. This means that if a user converts within 30 days after their last interaction with a non-direct channel, the conversion will be credited to that channel.
Q3. Can default conversions be attributed to multiple channels?
A3. No, default conversions are credited to the last non-direct channel that the user interacted with before converting. Only one channel receives the credit.
Q4. What happens if a user converts through a paid channel after visiting through a non-paid channel?
A4. In this case, the conversion will be attributed to the paid channel, not the non-paid channel. Default conversions are only credited to non-paid channels.
Q5. Can I exclude default conversions from my reports?
A5. Yes, you can exclude default conversions from your reports creating custom channel groupings that exclude specific channels or interactions.
Q6. How can I track default conversions in real-time?
A6. Real-time tracking of default conversions is not available in multi-channel funnel reports. You can only analyze historic data.
Q7. Is it possible to change the default attribution window?
A7. No, the default attribution window is fixed at 30 days and cannot be changed.
Q8. What if a user converts after the 30-day attribution window?
A8. Conversions that occur after the 30-day window are not considered default conversions and are not credited to any specific channel.
Q9. Can I compare default conversions to assisted conversions?
A9. Yes, you can compare default conversions to assisted conversions to gain a comprehensive understanding of how different channels contribute to the conversion process.
Q10. Are default conversions affected cross-device tracking?
A10. Yes, default conversions are influenced cross-device tracking. If a user interacts with your website on multiple devices, the last non-direct channel they interacted with before converting will receive the credit.
Q11. How can I optimize channels that drive default conversions?
A11. By analyzing the conversion paths and identifying the channels that frequently lead to default conversions, you can optimize your marketing strategies and allocate resources to those channels more effectively.
Q12. Can I export default conversion data from multi-channel funnel reports?
A12. Yes, you can export default conversion data from multi-channel funnel reports in various formats, such as CSV or PDF.
Q13. Is it possible to view default conversions specific campaigns or sources?
A13. Yes, you can filter default conversions specific campaigns or sources to gain more granular insights into the performance of your marketing efforts.
Q14. Can I combine default conversions with other metrics in custom reports?
A14. Yes, you can create custom reports that combine default conversions with other metrics to get a holistic view of your marketing performance.
Understanding how default conversions are credited in multi-channel funnel reports is crucial for optimizing your marketing strategies. By leveraging the insights provided default conversions, you can make informed decisions and drive better results for your business.