ATSC 3.0 Rule Making and Roll Out News

dkreichen1968

Moderator
Staff member
#1
New FCC chairman Ajit Pai signaled Thursday that he wants broadcasters to be able to start working on tomorrow's TV today.

Pai, who has only been in the job since Jan. 20, wasted no time prioritizing that goal. He has already circulated a Notice of Proposed Rulemaking to the other commissioners that would allow TV stations to start rolling out the ATSC 3.0 advanced TV transmission standard on a voluntary basis. He hopes to issue final authorization for the new standard by the end of the year.
Read More: http://www.broadcastingcable.com/news/washington/fccs-pai-proposes-atsc-30-rollout/163020

This plan sounds like it could be very disruptive. ATSC 3.0 will be voluntary while ATSC 1.0 will be mandatory during the transition. Stations will be allowed to team up with one station broadcasting both signals in 3.0 while the other broadcasts both signals in 1.0. How many subchannels will be lost? Will they be gained back on the 3.0 side, or will that just be sucked up by 4 or 8K broadcasts? I guess only time will tell!
 

dkreichen1968

Moderator
Staff member
#4
Today, the most viable approach—and the one presented to the FCC—is that of channel sharing. Fig. 3 shows in simple terms how this would work. At its simplest, two broadcasters that originally broadcast on two different frequencies and channels, all via ATSC 1.0, get together and designate one of their transmitters as ATSC 1.0 and the other as ATSC 3.0. Each broadcaster puts ATSC 1.0 signals on the first transmitter and ATSC 3.0 signals on the second. Over time, when enough ATSC 3.0 receivers have been installed in homes or the two broadcasters determine that the time is right, each broadcaster transmits only ATSC 3.0 from its own transmitter.

Although the simplest channel-sharing model is that of two broadcasters cooperating, it is more likely that several will work together, using one transmitter to carry all ATSC 1.0 services and the other transmitters to carry ATSC 3.0. (This model gave rise to the “lighthouse” reference often applied to channel sharing.)
Read More: http://www.tvtechnology.com/atsc3/0031/getting-from-here-to-atsc-30/280299

So, what stations will be the "lighthouse"? What level of service will be offered by the "light house"? I'm hoping everything goes well. As a relatively high earning single man transitioning to ATSC 3.0 reception shouldn't be all that hard for me, but for others it may be a struggle.
 

dkreichen1968

Moderator
Staff member
#5
An in-depth review of the commercial television broadcasting business by BIA/Kelsey indicates that the investment large and medium market stations are considering making in the ATSC 3.0 standard would be recouped within three years...

Maintaining or increasing viewership by offering superior service to their viewing audience, including the delivery of a higher quality experience, more programming options, and ongoing innovation to accommodate expected (and unexpected) abrupt and hard-to-predict changing viewing patterns...

"The biggest opportunities around the implementation of ATSC 3.0 are that it will give broadcasters a new opportunity to grow and address their major concerns like reversing recent local television station viewing trends," Fratrik said. "In our report, we present the business model for implementing ATSC 3.0 based upon our assumptions of the speed of introduction and acceptance by consumers, advertisers and other players in the media ecosystem and overall it's quite positive for the vast majority of local television stations."
Read More: http://www.tvnewscheck.com/article/101524/biakelsey-30-will-drive-station-revenue
 

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