Better Business Bureau tells DirecTV to Yank Ads After Comcast Complaint


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The Better Business Bureau’s National Advertising Division (NAD) says DirecTV should discontinue its popular Rob Lowe ads. The NAD found that several of the ad campaign’s claims could not be substantiated.
The NAD didn’t like the signal reliability claims versus cable that are made in the “Creepy Rob Lowe” commercial, the shorter comparative customer service wait time suggested in the “Painfully Awkward Rob Lowe” spot, and the better picture and sound quality implications drawn in the “Far Less Attractive Rob Lowe” ad.

The group concluded: “Given the absence in the record of supporting evidence, NAD recommended the advertiser discontinue the claims.”
DirecTV Told to Yank Ads Featuring Rob Lowe After Comcast Complaints
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