Disney Said to Be Close to Settling Dish Ad-Skipping Suit

James

DTVUSA Member
#1
"Walt Disney Co. (DIS) is close to a programming agreement that would settle litigation over Dish Network Corp. (DISH)’s ad-skipping technology, according to two people with knowledge of the situation.

Disney, the world’s largest entertainment company, could receive compensation for technology, known as AutoHop, that lets Dish subscribers skip commercials in broadcast shows they have recorded, according to the people, who asked not to be identified because the discussions are private.
Resolution of the dispute with Dish, the second-largest U.S. satellite TV service, could make ad-skipping a regular feature of TV viewing, and ease the tension between Dish and other programmers. The company is also involved in litigation with CBS Corp., Comcast Corp.’s NBC and 21st Century Fox Inc.’s Fox over the feature, which threatens to undermine the effectiveness of network ads. "

I know DVRs were controversial when they first hit the scene...or even before as people heard about the idea of skipping through commercials. I know I skip ahead. I have no interest in network commercials. I do look at ads from local business's on the local channels.

The whole Disney-Dish story is here on Bloomberg.
Disney Said to Be Close to Settling Dish Ad-Skipping Suit - Bloomberg
 

Orrymain

, Blogger: Orry's Orations
#2
Yeah I'm afraid the ad skipping is widely done and has been for a long time. The newest technology just makes it easier than ever. Even old VCRs had 30-second hops that it did to help get thru the ads. I rarely watch them. I DVR just about everything to avoid commercials.
 

James

DTVUSA Member
#3
Yep. Me too. To be honest most commercials do nothing for me. I don't shop for the products advertised. I shop and buy what I have used and worked for me. Name-brand trash bags vs generics? I go for the lowest price. Hmmm...but one time I did buy the tougher kind for a tough job.:duh:
 
#4
Yep. Me too. To be honest most commercials do nothing for me. I don't shop for the products advertised. I shop and buy what I have used and worked for me. Name-brand trash bags vs generics? I go for the lowest price. Hmmm...but one time I did buy the tougher kind for a tough job.:duh:
This is so on-point for the general consensus regarding TV ads. A perfect example would be the Maserati commercial during the Super Bowl. It was overly dramatic and full of digital effects and pounding loud music, but let's be honest did anyone buy a Maserati because of it? No... You were either already going to buy one, or like most of us, cannot afford one. So who exactly are they spending $4 mil for?
 
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