Dtv and Versus


DirecTV is in a bitter battle with Comcast who owns Versus. It's doubtful that they'll get the channel back on their lineup.

Unfortunately, Versus is no longer available on DIRECTV. Comcast, the largest cable company in the U.S. and our largest competitor, owns the channel and has forced us to pull it down. Here is the situation.

DIRECTV was already paying Comcast more than any other TV service provider to air Versus — and now Comcast is demanding an overall rate hike of 20% on top of that. Comcast also forces DIRECTV to make Versus available to a much larger portion of our customer base at our own expense than they require from other TV providers — most notably, DISH Network. We simply cannot accept these unfair and outrageous terms. All we're asking from Comcast is equal treatment.

Comcast and Versus are currently engaged in a noisy publicity campaign to distract attention from the fact that they are trying to take advantage of DIRECTV and our customers. The bottom line is this, if we were to accept their unreasonable demands, we would have no choice but to pass on the increase in cost to our valued customers. We do not want this to happen, especially in these difficult economic times. That's why we're standing firm in our negotiations with Comcast.


What is interesting about this, for me, is that Comcast is essentially "allowing" DTV to carry its other channels, while opting out of carrying Versus. I wonder if Disney would allow a service provider to carry its other cable networks, if the service provider declined to pay the very high price for ESPN.