I think the Bluray will be here until a better physical media comes along, but I don't see the tv industry going completely digital. Personally, we stream or download a lot of movies/tv shows as opposed to buying the physical copies, but if we really love a show or movie, we "collect" it. I have a nice sized portable hard drive filled with movies and older tv shows that I need to get around to watching, or movies that we thought were alright but that we didn't LOVE. Compared to dvds, Bluray discs carry higher picture/sound quality, hold more material on one disc, and are FAR more durable. My 3yo has put some of her Disney Blurays through every torture you can imagine and they still play perfectly, no scratches or skipping. Her dvds simply arent as durable and will scratch just from playing them in her portable DVD player in the car.