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[QUOTE=&quot;dkreichen1968, post: 105846, member: 6026&quot;]Read More:&nbsp; <a href="http://online.wsj.com/article/SB10001424127887323823004578595571950242766.html">Pay-TV Providers Bid to End Sports Networks' Win Streak - WSJ.com</a>Why is NFL football the most popular sport in the U.S.&nbsp; Well, one reason is that most games are available free of charge to anyone within the reach of local NBC, CBS, and FOX affiliates.&nbsp; Meanwhile the rest of the sports world doesn't seem to get that.&nbsp; They somehow believe that average Americans, who have overall decreasing household incomes, will somehow continue to pay ever increasing pay-TV fees to support cable sports networks that very few people actually watch.&nbsp; The broadcast networks have threatened to pull sports off their OTA networks if Aereo wins its internet streaming case, but that promises to simply lose audience numbers for those sports also.&nbsp; The NFL's Monday Night Football took a major hit in the ratings when it moved from ABC to ESPN.&nbsp; Meanwhile, Sunday Night Football on NBC is the highest rated weekly program on television.&nbsp; Short term profits from retransmission fees may be a temptation, but the smart money always looks toward the long term, and in that area the total number of eyeballs watching your sport and your sponsors' advertising for years into the future is key.[/QUOTE]

[QUOTE="dkreichen1968, post: 105846, member: 6026"]Read More: [url=http://online.wsj.com/article/SB10001424127887323823004578595571950242766.html]Pay-TV Providers Bid to End Sports Networks' Win Streak - WSJ.com[/url] Why is NFL football the most popular sport in the U.S. Well, one reason is that most games are available free of charge to anyone within the reach of local NBC, CBS, and FOX affiliates. Meanwhile the rest of the sports world doesn't seem to get that. They somehow believe that average Americans, who have overall decreasing household incomes, will somehow continue to pay ever increasing pay-TV fees to support cable sports networks that very few people actually watch. The broadcast networks have threatened to pull sports off their OTA networks if Aereo wins its internet streaming case, but that promises to simply lose audience numbers for those sports also. The NFL's Monday Night Football took a major hit in the ratings when it moved from ABC to ESPN. Meanwhile, Sunday Night Football on NBC is the highest rated weekly program on television. Short term profits from retransmission fees may be a temptation, but the smart money always looks toward the long term, and in that area the total number of eyeballs watching your sport and your sponsors' advertising for years into the future is key.[/QUOTE]

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